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Under new management · Framingham, MA

The night has a new address.

Live music, signature cocktails and the best vibe in the region. Sertanejo, pagode and so much more, in the heart of Framingham.

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The Venue

A new story begins at 85 Hollis St.

Under new management, this address has a brand-new soul. Villa Prime was born to be the community’s meeting point — a big-city bar and live music venue that still feels like home.

From the black marble bar to a stage with concert-grade sound and lighting, every detail is designed for unforgettable nights: live sertanejo, signature cocktails, a lounge and a VIP area to celebrate in style.

  • Stage with concert sound & lights
  • Black marble bar
  • Lounge & VIP area
  • Signature cocktails
Villa Prime — Bar
Villa Prime — Lounge

The transformation

Before & after.

We renovated every corner. Drag to see the difference.

After — Bar
Before — Bar
Before After

“After” images are project renderings.

Cocktail menu

Signature cocktails.

Cocktails with a Brazilian soul and a global accent — from timeless classics to delightful surprises.

House signature

Caipirinha Prime

Aged craft cachaça, Persian lime, demerara sugar and a touch of edible gold.

  • Cachaça
  • Lime
  • Gold

Ouro Líquido

Whisky, orange-blossom honey, passion fruit and a citrus-ginger foam.

  • Whisky
  • Honey
  • Passion fruit

Noite de Viola

Bourbon, rapadura cane syrup, orange bitters and a flamed peel — an old fashioned with a country accent.

  • Bourbon
  • Rapadura
  • Orange

Sertanejo Sour

Cachaça, lemon, cane syrup and a silky foam, finished with aromatic bitters.

  • Cachaça
  • Lemon
  • Foam

Paixão Tropical

Vodka, passion fruit and vanilla, served with a sidecar of sparkling wine.

  • Vodka
  • Passion fruit
  • Bubbles

Pôr do Sol Latino

Tequila, orange juice, lime and grenadine in a sunset gradient — a toast to our hermanos.

  • Tequila
  • Orange
  • Grenadine

Margarita de Caju

Tequila, orange liqueur, cashew-fruit juice and a chili-salt rim.

  • Tequila
  • Cashew fruit
  • Chili salt

Framingham Mule

Vodka, fresh ginger, lime and ginger beer, served in a copper mug.

  • Vodka
  • Ginger
  • Lime

Caipirinhas & Caipiroskas

Cachaça or vodka with lime, strawberry, passion fruit, kiwi or pineapple — your way.

  • Cachaça or vodka
  • Fruit

Batida de Coco

Cachaça, coconut milk and sweetened condensed milk, blended ice-cold.

  • Cachaça
  • Coconut
  • Condensed milk

Gin Tônica Prime

Gin, premium tonic, red berries and spices in a balloon glass.

  • Gin
  • Tonic
  • Berries

Mojito

White rum, fresh mint, lime, sugar and soda.

  • Rum
  • Mint
  • Lime

Prime Zero

Passion fruit, mint, lime and soda. All the flavor, zero alcohol.

  • Passion fruit
  • Mint
  • Soda

Limonada Suíça

Lime blended with condensed milk and ice — the creamy, refreshing Brazilian classic.

  • Lime
  • Condensed milk

Chopp & Cervejas

Ice-cold draft beer and a selection for every taste.

  • Draft
  • Bottles

Balde de Cerveja

A bucket of ice-cold bottled beers for your table.

  • To share

Garrafas & Combos

Whisky, vodka, gin and sparkling wine with mixer-and-ice combos to celebrate as a group.

  • Bottle service
  • VIP area

Sample menu, subject to change. Please drink responsibly.

Upcoming shows

Nights you’ll never forget.

Live sertanejo takes center stage — with pagode, forró and Latin nights on the line-up.

Sun 08 Nov
Pagode & samba Coming soon

Pagode Sunday

Artist TBA

A pagode jam to close out the weekend on a high note.

6 PM
Reserve
Thu 12 Nov
Reggaeton · Bachata · Salsa Coming soon

Latin Thursday

Artist TBA

Reggaeton, bachata and salsa for our hermanos — and anyone who loves to dance.

9 PM
Reserve
Fri 13 Nov
Live sertanejo Coming soon

Sertanejo Friday

Artist TBA

The best live sertanejo, from classic modão to sertanejo universitário.

9 PM
Reserve
Sat 14 Nov
Sertanejo universitário + DJ Coming soon

Prime Saturday

Artist TBA

Live sertanejo universitário hits, then a DJ to keep the night going.

9 PM
Reserve
Sun 15 Nov
Forró & piseiro Coming soon

Forró Sunday

Artist TBA

Forró pé de serra and piseiro — grab a partner and dance.

6 PM
Reserve

Events & birthdays

Your birthday deserves a stage.

Table reservations, VIP area, birthdays and private events with Villa Prime’s full setup. Tell us what you have in mind.

Plan my event

Find us

In the heart of Framingham.

Address

85 Hollis St
Framingham, MA 01702

Hours

Grand opening: Friday, November 6, 9 PM

Regular hours coming soon